Analyzing the Effect of Attitude in Friendship Networks to Improve Information and Communication Technology Knowledge Sharing: a Gender Approach
نویسنده
چکیده
Based in 14 focus groups, this exploratory study attempts to analyze the way women and men perceive talking about information and communication technology in their same sex friendship networks and the way it impact in information and communication technology (ICT) attitude and knowledge sharing. Our research findings reveal that friendship networks play an important role in ICT knowledge sharing. There are differences between men and women, thus gender is a critical factor in ICT knowledge sharing. Also, social, cultural and educational factors have a strong negative impact in their behavior. Furthermore, we posit that the attitude predisposes a favourable (men) and unfavourable (women) reaction to talk about ICT and this affects ICT knowledge sharing.
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